Spiritual Laws of Sales

Updated: Apr 30, 2020

A friend of mine owns an acupuncture and Chinese medicine practice in Austin, TX called Best Life Wellness. She began an Instagram Live event whereby each week she would read from one of her favorite books. The week I tuned in, it was the The Seven Spiritual Laws of Success by Deepak Chopra. She was on the sixth chapter, and I couldn’t help but realize how much these spiritual laws applied to my sales life. Sales is Spiritual, y’all! Without further ado, the laws:

1. Law of Pure Potentiality – Knowing who you really are and your true nature means you will unveil your pure potentiality. How about also knowing your company as well? Your product? Being a believer and true to who you are and what you sell is a more effective way to sell. This also applies to clients and prospects too; how well do you know them and their true nature and who they really are? Can you uncover their pure potentiality?

2. Law of Giving – If you want joy, give joy; if you want love, give love; if you want to be wealthy, help others become wealthy. The way to get what you want is to help others get what they want. You get what you give. How true is this in sales? I used to tell my clients the more successful they were with their program, the more successful I would be in my job. I was very transparent about that. I encouraged them to maximize their outcomes, because we would mutually benefit. Therefore, building a solution was a team effort. I would be there for them every step of the way, because just like them, I too was connected to their results.

3. Law of “Karma” – The law of cause and effect, we reap what we sow. In my last job, if I had found out a prospect wasn’t in my space, I would gladly pass them off to the right colleague without requesting any

kind of spiff or split, because I knew from experience, I would get the same handed to me at some point. Almost always, that was indeed the case. You can bet the reverse was also true, if I ever “stole” an account or screwed anyone over, the same was done to me. I learned early and quickly this was not the route I wanted to take. Karma will prevail, good or bad.

4. Law of Least Effort – Nature’s intelligence functions with effortless ease… with carefreeness, harmony and love. Now this one may seem counter-intuitive to a salesperson that is tasked with knocking on doors all day, because persistence can lead to results. Have you had that "low hanging fruit" client that signed a huge deal, and at the same time, the big deal client where you had to claw your way through, and could barely get any return for the efforts? What I believe this to be saying is that some of the best experiences: that promotion or job offer, that deal where everything went the right way, you got in with the right person, or you had the best conversation- those instances- can feel effortless. Smooth and unforced.

5. Law of Intention/Desire – Inherent in every intention and desire is the mechanics for fulfillment, intention and desire in the field of pure potentiality have infinite organizing power. Your wish is your

command! However, in order for this to take effect, you need to really align with what your true nature/talent is, and set real intentions. Once you align these together, you are on fire.

This could be going to President’s Club, hitting a certain over quota percentage, or applying for a leadership role. Get clear on both your nature/talent and your goal, and the rest will come together like magic.

6. Law of Detachment – In order to acquire anything in the physical, you must relinquish your attachment to it. This does not mean give up your intention or desire, this means giving up the attachment to the result. This means the moment we give up our attachment to the outcome, we receive it. I think this one is hard for a lot of people. How do you maintain desire/intention with, “I will land that deal,” and not be attached to it? Or, upon hearing no, being rejected, losing a client or a bid, or even a personal relationship? If we become too emotionally attached to the thing, we’ve taken out the trust element that all things will work out for us. If we just trust that things will work out, keeping the intention and desire of the outcome you wish and let it happen, we actually have a better chance of receiving it. Attachment can come across as desperate or needy, and people can see/feel/hear that a mile away. Stay grounded in uncertainty and know that your intention/desire is still on the way.

7. Law of “Dharma” – Everyone has a purpose in life, a unique gift or talent to give to others.

Know your purpose inside and out. Know your client’s/prospects individual or organizational purpose inside and out. Combine your purpose with their purpose to multiply the effects and outcomes. This means really doing your research to know your customer and yourself/your company.



What do you think? Have you subconsciously or purposefully applied these laws in your own worlds?

Let us know in the comments or on social media.

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