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Nancy Shenker & Sarah Cicala

CEO & VP | theONswitch

About Nancy Shenker:
Nancy A. Shenker is a marketing innovator, brand builder, writer, speaker, and self-proclaimed rule breaker. Over the course of her 40-year business and marketing career, she has been a C-level executive, an entrepreneur, and a mentor to hundreds of small businesses at all stages – including fast-scaling SaaS businesses. Founder of theONswitch marketing, Nancy was formerly a senior executive for major consumer and business brands, including Citibank, MasterCard, and Reed Exhibitions. She has written four books and publishes a women’s entrepreneur community (sheBOOM) and AI/machine learning/robotics site EmbracetheMachine and travel and lifestyle site BleisureLiving. She also wrote a column for called Bots & Bodies (about the human side of tech) and is a contributor to Thrive Global. She is 64, has two daughters, and is a self-proclaimed midlife digital nomad, with a home base in Scottsdale, Arizona. (She’s originally a hard-core New Yorker.)

About Sarah Johnson-Cicala:
Sarah is fluent in both digital and conventional media. She worked at CBS as the Integrated Marketing & Special Events Project Manager and executed multi-platform campaigns with brands such as Pepsi, Walgreens, TCF Bank, Dunkin Donuts, Verizon, Mercedes-Benz, Toyota, The Chicago White Sox, Bears, and Blackhawks and high-profile events with Steve Forbes, Dr. Phil, Katie Couric and is currently VP at theONswitch. With a passion for entrepreneurship, Sarah founded Fête & Finery, an event styling and branding company, and worked with a range of companies, from local restaurateurs to software companies and Toyota. She holds a BS in Psychology & Health Sciences from the University of Michigan in Ann Arbor. She is also on the Board of Directors of an educational non-profit organization, The Clarkston Family Farm.

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